For hair, nail and beauty salons
Salon loyalty cards, built around the next appointment
A salon loyalty programme should reward the visits that fill your diary, whether that’s a cut every six weeks or nails every three. NextStamp gives your salon a digital stamp card that clients keep on their phone and collect at reception, with nothing to download.
Your stylists approve each visit in one tap, and the card builds towards a treat clients actually want. When someone quietly stops booking, a “we miss you” gift lands on their card.
Rewards that suit a salon
Salon visits are further apart than coffee runs, so the card needs fewer stamps and a better reward.
Five or six stamps, not ten
At one appointment every six weeks, a ten-stamp card takes over a year to fill. Five or six keeps the reward within a season or two.
A treatment instead of a discount
A free blow-dry, or a hand massage with the next manicure, feels generous and fills a quiet slot. Money off only lowers the bill.
A welcome for new clients
A welcome reward, given once per client, turns a first booking into a reason to come back for a second.
Tiers for the loyal ones
Name a tier for clients who pass a set number of lifetime stamps and attach a reward to it, so your longest-standing regulars know you’ve noticed. The guide to tiered loyalty covers how to space them.
At reception, between clients
Clients scan while paying
The till poster on the reception desk sends a stamp request the moment it’s scanned. It waits on the till if the stylist is still finishing up.
More stamps for bigger services
Colour and a cut can count for more than a fringe trim. Raise the card’s stamps per visit, and your team can add several for one appointment.
Every stylist signed in
Each person on the team has their own login, so owners can see each stylist’s activity at the till in Insights.
Clients see their progress
The card on their phone shows how many visits are left before the treat.
Bringing clients back between bookings
Clients who drift away rarely say goodbye. A “we miss you” campaign spots them for you: when someone has been away for longer than you choose, a gift lands on their card with a note from the salon.
Double stamps help on the quiet weekdays. Switch them on for the days your chairs sit empty, and every appointment on those days earns twice the stamps.
Campaigns, ready to switch on
What NextStamp drafts for a salon
Tap New campaign and the draft comes filled in with numbers that suit a salon. Change anything you like before switching it on. Gifts land on the customer’s card, and NextStamp doesn’t send emails or texts.
- We miss you10% off your next visit when a customer is late for their usual visit
- A thank-you gift1 bonus stamp · Everyone with the card
- Double stamps×2 · Mon, Tue & Wed
Questions, answered
How many stamps should a salon loyalty card have?
Fewer than a café’s. Count how often a good client visits. With appointments every four to eight weeks, five or six stamps keeps the reward within a year.
What is a good loyalty reward for a salon?
Something that adds to the visit rather than cutting the price, such as a treatment, an upgrade or a product. It feels more generous and fills a quiet slot in the diary.
Can I give more stamps for longer services?
Yes, once you raise the card’s stamps per visit from the default of one. Your team can then add several stamps in one go, so a colour and cut counts for more than a trim.
Can a nail bar and a hair salon under one roof run separate cards?
Yes. A business can run more than one card, each with its own stamps, rewards and colours, and clients join the ones they use.
Do clients need an app?
No. They scan the poster at reception with the phone camera, sign up once with their name and email, and the card opens in the browser.
Give them a little something
to come back for.
Make a card that feels like your business and put the poster up by the till.
Create your card