Send a one-off gift

A one-off gift puts a reward or bonus stamps on your customers’ cards in one go, or just sends them a message, such as news of an event or a new menu. Use it to say thank you, mark an anniversary, welcome people who joined recently or tempt back those who haven’t been in. It goes out once, now or on a date you pick, and lands on each customer’s card with your note.

Create the gift

1. In Campaigns, tap New campaign, choose One-off gift and the card, then Create and set it up.
2. The draft is named “A thank-you gift” and gives 1 bonus stamp to everyone with the card, with the note “A thank-you from all of us. See you soon!” Change whatever you like.

What they get

Under What they get, choose:

• A reward, with its name and Use within 7, 14, 30 or 90 days, or No time limit.
• Bonus stamps, from 1 to 10. They fill in on the card straight away, and a bonus that completes the card earns its reward as usual.
• A message, with a Headline and your words under Message. Nothing is added to the card: it’s news, such as a DJ night or a new menu.

Who gets it

Under Who and when, Who gets it offers:

• Everyone with the card.
• Customers who haven’t visited for a while, with Away for at least (days).
• New to this card, with Joined the card in the last (days).

Under Who it’s for, you can keep it to the customers of some outlets, some tiers or a number of visits, for example everyone who usually visits one outlet. More in bring customers back with campaigns.

Before sending, the page estimates how many customers it reaches if it went out now.

When it goes out

• Send now sends it straight away. NextStamp asks you to confirm first, because a gift can’t be taken back once sent.
• Schedule sends it on the day and time you choose under Send on, up to 60 days ahead. Until then it waits under Scheduled, and Don’t send returns it to a draft.

Gifts go out in batches, so a large card may take a few minutes to reach everyone. Each customer gets the gift once, however many times the campaign runs.

Who is skipped

Some customers can’t receive a gift, and the results list them as Skipped with the reason:

• Card not active: they removed the card, or it’s closed.
• Card full: bonus stamps have no room on a card waiting for its reward to be used.
• Card not running on those dates: a dated card that hasn’t started or has ended.
• Rewards only usable where earned: bonus stamps would earn a reward that’s tied to one outlet.

What customers see

The gift appears on their card with your note. A message shows as news from your business instead, with its headline, and its wallet alert shows the headline. A reward shows under Ready to use with its use-by date, and the till lists it as a gift when they come in. If they’ve added the card to Apple Wallet or Google Wallet, the pass alerts them with “A gift for you” and your note.

Stop a gift part-way

While a large gift is still going out, Stop sending ends it. Customers who already have it keep it, and nobody else gets it.

For gifts that go out automatically when someone lapses, see set up a “We miss you” campaign. For the campaign page and results, see bring customers back with campaigns.